When you are initially opening your Social Security Disability (SSD) law firm and beginning practice, the prospect of competing with existing firms can be daunting. However, with the proper marketing strategy in place, you can increase awareness for your organization and attract potential clients. While you should focus on direct response advertising, your firm should take some time to consider branding – the public image that you wish to portray. A well-rounded marketing plan will include an online presence and advertising. These three factors work together to create an SSD attorney Internet marketing strategy.
Branding Your Firm
The concept of branding can seem pointless for a law firm, as it often brings to mind packaging for products on a shelf. However, it is important to create a cohesive look that potential clients will recognize and associate with your firm. Branding includes creating a logo and choosing details like font and color scheme. It can also include a mission statement or tagline that describes your work philosophy. This will be used throughout your website, on business cards, and in advertising. Choose elements that represent the core message of your firm.
Building a Website
Once you have the key elements of branding outlined, it is essential to use those throughout your website. You want individuals who find you offline to immediately recognize your brand when they visit your website. Likewise, you want those who have visited your website to recognize your brand on a TV advertisement. Again, you want the website to emphasize your message to potential clients. Focus on what makes your firm unique. Even if you have limited professional experience, highlight your passion and the motivation that led to your career choice. If your firm includes several lawyers, include brief biographical information for each one.
Internet Marketing Ads
After organizing your law firm website, it is important to create an Internet marketing plan to draw visitors to it. Your strategy may include a combination of banner advertising on other websites, optimized content on your website, and referrals from other online sources of note. These referring websites can be your own social media presence such as Facebook, a review-based forum such as Yelp, or websites for local interest. Look for opportunities to market your firm locally, through online yellow pages, maps, and other places where potential clients might be searching.
The process of creating an SSD attorney Internet marketing strategy includes a significant amount of technical skill, as well as a good understanding of your market. A law advertising agency can assist you with this process and is well worth the investment. An agency will provide personalized services for both online and offline marketing.
